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24 Mar

IWD: Chopard & amfAR

IWD: Chopard & amfAR

Dear Reader,

Famous jewelry and watchmaking Swiss House – Chopard, the last independent family-owned business, presented new jewelry collection exhibition in Courchevel, France. The exclusive preview took place from Friday 8th to Monday 11th March by appointment only.  Haute Joaillerie Collection consisted of vast luxury jewelry creations. Precious pieces ranged from pendants, necklaces, rings, earrings and bracelets made from diamonds and sustainable gold. High jewelry is meticulously manufactured and is usually is a one-of-a-kind and reflects the colors of the seasons. Many blue and white, violet and purple colors reflected the winter season and the mood of the surrounding. Boundless heart touching emotions and majestic production characterize Chopards’ signature.

This wonderful event looked like a well prepared product launch for the International Woman’s Day. Magnificent Hôtel Le Lana located at Rue de la Bellecote was full of beautiful people and happy faces. The well-chosen place was crowded with young people and had an incredible comfortable and positive energy. The celebration of femininity during a night of music with a special performance by Craig David was a special evening by invitation only event. Caroline Scheufele, Artistic Director and Co-president of Chopard requested the pleasure of a few to celebrate the new collection. Cozy evening in the restaurant Le Tiggr in the cocktail environment created atmosphere of prosperity and magic. The special ingredient of the event was the philanthropic approach and humanity touch behind the scenes.

This event like many others organized by Chopard supported amfAR’s HIV/AIDS research programs. The company has been supporting this project for 20 years. Moreover, Chopard’s contribution and monetary donation to this field are over $4 millions, which came from event sponsoring and live auctions. Helping in finding the cure to help people does make the difference when you put on the jewelry on yourself.

As an independent business Chopard team has the freedom to make decisions fast and implement innovative ideas to life quickly. Geneva (Switzerland) headquarters has over 30 professionals work on the creation of truly unique pieces of art. Moreover, Chopard bases its business operations on the sustainability principle. Since 2013 the company has implemented environmental management, from 2018 it uses only ethical gold partners and has philanthropic commitments. I believe that Chopard success is based on the strong values: respect for traditions, love, and passion of the family, independence, and creativity. I truly love this magnificent company and adore every piece as an art! Thank you for showing the example of excellence, exclusiveness, and kindness.

Useful links:

Chopard official –

Hôtel Le Lana –

amfAR Research Program –


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