Category Archives: TIPS

Evolution from Hood to Hoodie/Hoody!

Dear Reader,

The weather dictates the outfit and the most actual and loved items of today are the clothes that include the hood. Nowadays, one of the core and integral part of our basic wardrobe is the hoody, which is way more preferred than the hat! Weather conditions protection, decorations and just an element of the image for certain groups of teenagers – those and other functions make this element beloved detail of their daily look. It lies beautifully on the shoulders, and dressed on the head creates a feeling of security and comfort. Therefore, it is so common in sportswear, the motto of which is: “… convenience and practicality …”.

Moreover, we are so used to wearing relaxed, but the convenient and fashionable cloth that we disregard the origin of many things that seem to be always with us. So let’s figure out when did the hood come to our life? The hood is a piece of material, a folding headdress that is sewn on or fastened to the collar of the clothes. The etymology of the word is associated with the French word “cappuchon” and the Latin caputium translated as the monk hat.

The history of its occurrence goes back into the centuries, has the religious nature and is difficult to establish. The historians take the reference point from ancient Rome and Byzantium times. At that time the noble Romans preferred to leave the proudly raised head uncovered. So the “cuculus” was used only when it was necessary to protect them from scorching rays of sun, rain or wind. Therefore, the ancient hood was the clothing of the common people. However, the practicality of the “cucula” has earned an immense popularity among monasticism (it has become part of the monastic attire) and medieval warriors – the chain mail hood with a crown was an integral part of the battle suit until the appearance of metal armor.

One of the brightest historical episodes associated with the use of the hood as an element of clothing monk. For the church, the hood is a symbol of detachment from the world, spirit, though. The hood had a brown color, a sharp end. Thanks to the pointed hood, one of the monks’ directions were called the Order of the Little Capuchin Brothers, founded in 1527 in Italy.

Contrary, in the Middle Ages, there was a ban on wearing a hat. Hebrews, lepers, sex workers were forbidden to wear it. Only representatives of the clergy and the ruling dynasty possessed the right to wear an expensively decorated cap sewed from expensive silk and decorated with embroidery. Representatives of these classes wore such hats at important occasions and services in the church. The color and regularity were important: the larger the size and lighter the color, the higher the wealth and rank of the host.

For some time hood was also used as an element of mourning clothes till the time it became regulated. People simply chose clothes of darker colors, without decorations. The hood was not worn on the head but simply wrapped around the neck. In Western Europe, wearing hood was the expression of grief. In this case, there were no class restrictions on the wearing of the hood.

At the beginning of our century, Rocky Balboa made his triumphant ascent into the minds of all admirers of American cinema. Work hero, a street thug and a true athlete. His selfless workouts betrayed the Italian district in which he was born. Jogging among the predawn landscapes, he defended himself from the winter cold with warm sweatpants, a warmed cap, and a worn gray hoodie covered with a sweatshirt. Rocky came from nowhere and by perpetuating himself, he perpetuated hoodie.

Subsequently, American football players and athletes began to wear sweatshirts during and after training. What inspired fashion for wearing coarse male sweatshirts among female cheerleaders. And so the hoodies began to enter the daily wardrobe. In the late seventies, on the streets of New York, a strong subculture began to develop, hip-hop, spawned local heroes like Rocky. Hood and pockets, more defense, space for self-isolation. The size of the sweatshirt has increased. And the stars Hip-Hop gave their sweatshirts status.

The hood of the sweatshirt can also work as a cobra hood – to remove it means to prepare for an attack. But even more important is its function to create anonymity shroud. It helped at least for two types of people acting in the urban spawning grounds of hip-hop: the authors of graffiti and the so-called ‘children of the collar’, or robbers, the most positive of them in the ancient times was “Robin Hood”.

By the late 1990s, the growing popularity of hip-hop clothes inspired brands such as Tommy Hilfiger and Ralph Lauren, and even high-fashion designers like Gucci and Versace, to create their own unique sweatshirts. The latest innovation is a sweatshirt for nursing mothers, with two valves for feeding.
A sweatshirt – as a challenge, insolence and aggression at the beginning, borders on warmth, care and comfort today, as if, recalling Rocky’s cold jogs, during which his beloved, gray, warmed him was warm.

In the modern worldhood is ubiquitous. It has a unique feature to give a sense of security from the outside world, adverse weather conditions. The symbol of freedom, simplicity, comfort, and security today has become a core of the basic wardrobe and sports cloth. I absolutely love its warmth comfort and connection to the inner world that it gives once you cover the head!

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Everything is going to be o’cape!

Dear Reader,

There are numerous reasons why cape is a must have in your autumn/winter 2018/2019 wardrobe. There is a saying that everything that becomes to be a trend comes from the past. In ancient times, the main and critical wear of the English knights that were going on long expeditions was a long goat coat with a hood. It served them in many ways – it was warm to sleep and convenient to eat on. In addition, in the wide folds of the cape, the frozen arms and a flask of their favorite whiskey were easily hidden. As well as, the cape protected them both from the sun & heat, moisture & dirt. After the model advancement, it started to be known as the cape and became the “uniform” of nearly all armed forces of the British Empire.

Nobody would ever think that expedition cloth of medieval warrior would turn to the fashionable and loved clothes by both man and woman. However, the 2nd birth of sleeveless coat was brought up to worlds’ podiums in the 20th century by one of the most influential fashion designer – Pierre Cardin. So by the beginning of the XXI century, the meaning of the cape became to be broader – it is any coat, cloak or cape without sleeves with a clasp or slit in the middle.

This season, capes were popular in a big way on catwalks, popping up in multiple forms. Gucci, Givenchy and Clare Waight Keller re-imaged it and created the cape-trench hybrid, while Erdem presented a dramatic option decorated with metallic floral jacquard. Elsewhere, Alberta Ferretti swamped models with capes made from black leather while others sported brown rollneck styles cinched at the waist with skinny belts. The most memorable of all, though, came from Burberry where supermodel Cara Delevingne stormed the runway in a floor-length cape made from rainbow fur and lined with the brand’s infamous check motif.

There are few things to consider in terms of real-life when wearing the cape. I would suggest, to look for the right model, since there are some designs that completely restrict your arms. So try it on and see whether you can handle that slight inconvenience. Before wearing a cape consider having a clutch with you or a handbag, since shoulder bag is likely to slip off. Moreover, in order to even up the proportions of the chunky cape – peg, straight or skinny trousers will work the best. In case of the evening events, I would recommend wide leg trousers with the classical black cape – that would create a sophisticated look.

Moreover, do not confuse cape with a poncho! The cut of the South American cape is a rectangular canvas and mostly the coat without sleeves is tailored to fit the female curves of the body, so it looks more elegant and neater than its fellow from the distant Native American continent. In addition, the cape has the right to buttons, stand-up collars, a hood and other decorations, but the poncho does not. Be in trend wear the cape!

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Personal Shopper Service for You!

Dear Reader,

Recently on the plane from Moscow to London, I had a wonderful conversation with the young woman, who really admired my style. I started talking to her and explained how to build a base wardrobe, how to match various types of clothes to her figure and skin color. She was like a sponge saturating the water listening very attentive and writing the key concepts. In the end, I have asked her what stops her from making a change of her wardrobe and that what she has replied. “My life consists of mainly work and I really do not have time, energy, patience and courage for change. That is why I mainly stick with classic black and white clothes.” I was really disappointed and it made me think for a long time about what can I do to help and I came with the solution for those, who really desire to find their own style and do not have time, patience or just need someone to motivate them – I am happy to offer You my service as a Personal Shopper!

As a personal shopper, I will be going with you to shops. You will receive personal pieces of advice and suggestions on what and where to buy. Shopping with me is much more than just buying materialistic things we will be going for the journey of emotional and new experience of finding yourself. As a fashion lover, blogger & stylist I am really inspired to help You to find your own personal style!

My PSS (personal shopper service) has no limits and no borders! If you have a desire to make shopping in London, Paris, Tokyo, Milan, New York, Moscow or anywhere around the globe – together with me and my team we will develop a personalized route of shops, boutiques, showrooms, outlets and factories that individually meet your interests. We will base the shopping experience on the unique characteristics of yours. Such as wishes, type of figure, living conditions, character, habits, budget, things that already exist in your wardrobe will be joint with recent fashion trends. I will teach you the art of dressing up instead of blindly following the fashion.

There are 3 main reasons why you need Lennlenstyle personal shopper service (PSS): it saves time; fulfills the desire of making shopping enjoyable and comfortable, and as the result, you will look stylish and modern. Be happy, be beautiful, and be YOU!

For more information & arrangements please contact me:

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Priceless Cartier jewelry and watches!

Dear Reader,

Today, I want to take a short walk with you through the success story of Société Cartier and highlight the major achievements of the iconic brand. Symbol of French savoir-faire and Parisian luxury – the famous jewelry House Cartier was founded in 1847 by Louis -François Cartier in Paris. It has truly long and remarkable history (171 years)! Cartier managed to remain family-owned company until 1964. Today, the company maintains its headquarters in Paris and it is a wholly owned subsidiary of the Compagnie Financière Richemont SA in Switzerland. Moreover, there is even a movie about the legendary make – “L’Odyssee de Cartier”, the allegory of brand’s journey made especially for the 165th anniversary by Bruno Aveillan (I suggest to watch it).

Today, the international brand is mainly operating in 3 industries: jewelry manufacturing, watchmaking and retailing. The company is engaged in the design, manufacture, distribution, and sales of watches (Horlogerie), collectibles, jewelry, fragrances, and accessories: cigarette lighters, stylish pens, and other souvenirs. The works of Cartier Horlogerie considered to be one of the greatest in history and is in highly desired by the largest museums in the world. Cartier is actually the pioneers of the first wristwatch for men. Alfred Cartier in 1904 has popularized and revolutionized the jewelry-making industry. First by making wristwatch the accessory for men and secondly, by becoming the first jeweler to successfully use platinum in the jewelry-making. The wristwatch of aviator design, which once was offered as a present to a friend is a major part of brand tradition today.

It is important to mention, that Cartier success was formed by such notable persons as regular buyers of jewelry, like Princess Matilda, the niece of Napoleon Bonaparte, and Empress Eugene, the wife of Napoleon III. The company was the most sought-after jewelry house among the crowned heads. François Cartier simply in the first 30 years of the XX century received 15 patents for the jewelry supply to the royal houses around the world. He was called both “the king of jewelers and the jeweler of the kings.” In addition, among the regular customers of Cartier’s product was the Russian Emperor Nicholas II. He has offered Cartier House to become a courtier of his royal household after a jewelry exhibition in St. Petersburg.

Moreover, panther – is another iconic symbol of the Cartier House that is recognizable worldwide. The white gold panther figurine, which has become the trademark of the House, was created by Jeanne Toussaint. Since 1933, she has entered the post of Director of Fine Jewellery of the brand. In those years, Madame Toussaint was often compared to this graceful animal for her independence and self-confidence. The first brooch with a panther figurine sitting on an emerald, like many other decorations designed by Jeanne Toussaint, was purchased by Wallis Simpson, Duchess of Windsor. After that, the Duchess together with her husband participated in the creation of jewelry of the brand.

Louis and Jacques Cartier died in 1942. In 1945, their brother Pierre became president of the company, which by then was called Cartier International. In the late 1940s. headquarters in London, headed by Jean-Jacques Cartier, in New York – Claude Cartier. After the death of Pierre in 1964, Jean-Jacques Cartier (Jacques’s son), Claude Cartier (Louis’s son), and Marianne Claudelle (Pierre’s daughter) — who respectively headed the Cartier affiliates in London, New York, and Paris — sold the businesses.

1972, the French office was acquired by a large financial syndicate. Products of the Cartier brand were sold not only in branded salons but in the jewelry departments of expensive stores. The company launched a line of new products: bags, belts, shawls. In the following decades, the brand continued to actively expand production. In 2012, Cartier was owned, through Richemont, by the South African Rupert family, and Elle Pagels, a 24-year-old granddaughter of Pierre Cartier.

Today, the Cartier empire has 14 distribution companies. But, like 171 years ago, their products are of high-quality standards. More than 200 retail stores can be found in 125 countries. However the 3 Historical Maison remain the same: Paris, 13 Rue de la Paix, London 175-177 New Bond Street and New York, 653 Fifth Avenue. “Les Must de Cartier” – “Cartier, It’s a must!” – I agree with President Robert Hocq, who created this phrase – simply have at least one item of Cartier as a piece of art!

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Oversize denim jacket – fashionable looks 2018!

Dear Reader,

A denim jacket is a significant element of the base wardrobe, which will always be fashionable, relevant and in demand, disregarding the tendencies and trends.
The special feature behind the word “oversize” is that the clothing of “a really big cut”- these are voluminous things that seem to be quite baggy. People, who are not interested in fashion, may think that a person wearing oversize item has picked up the wrong size and the cloth is too big for you. However, those who are in fashion and have the sense of style understand the taste and comfort of the “oversize” clothes.

In an oversize jacket, everything is thought of up to the smallest detail and only some elements are enlarged. They are back, fronts, sleeves, and lapels. It does create a voluminous look and excludes the feeling of an oversize for its owner.

In 2018 alike in previous years the designers offer a large selection of denim jackets. You can choose jeans jacket according to your figure, age, and lifestyle. There is a variety of choice: classic denim jacket with buttons, golf – a model with a collar, zipper and elastic bands at the waist, complemented by cuffs, baseball type jacket with buttons, can stand out with contrasting sleeves, warm jacket with fur collar, leather biker jacket or a denim blazer. In addition, short versions of jackets are also in trend – slim cut and/or relaxed fit. Designers are creating jackets in different sewing techniques, colored, lightened, scuffed, intentionally aged, and painted in bright or muted colors. It is really up to your choice!

What to wear with “oversized” denim jacket? Being the basic element of the wardrobe, I would suggest complementing it with anything from pants and/or jeans to skirts and dresses of diverse colors and styles. It is better not to overdo with accessories, and glasses, a hat, a scarf and a minimum of jewelry are advisable. For a short jacket with a girl-doll style dress of rich colors and/or made in pastel shades will look winning. Such set will have the especially tempting look with followed sleeves of the jacket and stylish sneakers.

Sleeveless jacket or jacket with short sleeves will perfectly go with the top with thin straps matched with tight-fitting trousers or trendy jeans will complement the overall look of the ensemble. The combination of a pencil skirt with a light shirt and a denim jacket draped over your shoulders will give you a sensual look. I would suggest wearing pointed high-heeled shoes with it.

Pants, T-shirt without prints, rhinestones, flounces, and other decorations, men’s shoes, oversize denim jacket are the perfect look for every day. In case you have a date and you need to look feminine and gentle. A romantic look with the help of big blue jeans jacket can be reached too. Emphasize the elegance of the female figure can be a light lace dress, worn under the jacket and shoes without high heels. That will create a fragile and unprotected silhouette that on the other side will be seductive and sexy.

Moreover, denim oversize can even be a great outfit for work, since not every workplace sets a strict dress code. However, even in this case, I would suggest looking decent, old and proven trick – white top and dark bottom. This image can be complemented with an oversize denim jacket and comfortable sneakers.

So “oversize” jeans jacket is the key item in our autumn wardrobe that will protect us from cold, wind, serve as the sexy and fashionable and comfortable outfit that will contribute to our style!

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Ideas how to find and/or change Your Style?

Dear Reader,

Finding your style and/or changing is not as complex as you might think. Indeed, many of you do not use the full potential to complement your personality with your style or you do not have time to buy the cloth, you might hate shopping or give little or no importance to cloth in general. Nevertheless, style is an important attribute of your persona and it can both increase your mood and attract attention and great opportunities.

So, today I would like to share with you how to search for your own style and what you need to do. Those, who currently found themselves in a situation where you need to change your style and/or wardrobe, due to various reasons: exiting from pregnancy period, the birth of a child/children, change of job, career progression, etc. All this requires a revision of the current wardrobe and your image. It is essential not to lose yourself in these changes – your individuality should properly define your own style.

The 1st idea of style selection: Your style is a direct reflection of your lifestyle.
The style search does not start with viewing fashion sites or e-commerce webs, but with an analysis of your lifestyle. An ideal wardrobe should show others not only what a great taste you have, but also be as relevant as possible. The crucial thing is to understand in what image/role your relatives and colleagues will see you, and also how this image will be combined with your life and the goals that you set for yourself. Are you work in an office environment and desire to get a higher position? Then a sexy image and/or romantic style will look out of place. Are you expecting a baby? Then a classically elegant style would not be the best choice, even if you like this look.

So here is the exercise for you: write down all the situations in which you usually find yourself during the week – this is work, university, presentations, lunch and dinner parties, some special events, going to the gym, yoga, walking, church, and so on. After that – use this list when disassembling your wardrobe or going shopping. If a piece of clothing does not fit minimum to 3 situations in which you find yourself during the week than avoid buying it. You need to choose clothes that combine with most items. For example, a white T-shirt may have multipurpose – be suitable to wear it to the gym, with jeans and a blazer or with an appropriate skirt for a party. Shop wisely!

The 2nd idea of style selection: In order to start something new, you need to get rid of the old clothes first. Meticulously look through the contents of your closet and without any hesitations get rid of what you have not worn once during the last year. In case you have sentimental memories associated with your cloth you can sell it online, bring to the consignment shop, give it someone or just donate. So, now you can begin to create a wardrobe that will reflect your personality.
Exercise for you: take a few garbage bags (you can call a friend for help) and mark each one with the tag “Give,” “Throw,” “Sell,” “Take to the consignment shop.”
After you remove your closet from unsorted clothes, you will feel ready to look for yourself. You will immediately feel how easy it is to select an image when you have only the most beloved and suitable items in front of you!

The 3rd idea of style selection: Your clothing size should not limit your style searches. I mean, the quest for style should not limit your body size. Completely different images can be created for women of different statuses. The most important thing is your self-confidence. Some women, when they come to the clothing store, buy items marked with a smaller size. The logic is: “I have size 42 (European, 8-10 American), but I will take a dress of the 40/8 size – I will lose 3-5 kg and then everyone will think that I am slim.”

Remember, no one knows what clothing size you are actually wearing. After all, loose close looks better and as the result, you will look more attractive than wearing a smaller size. Tide cloth is usually uncomfortable and does not make you confident. It is about how you feel every day and not the figure. When you are sure of yourself, you seem to become taller, you look slimmer and more graceful, and as the result people notice you. Therefore, I would suggest wearing only cloth that makes you confident and you will feel that you are ready for new achievements.

The last, but not least – ask professionals! In case you are not confident in your abilities and image-knowledge, you should ask for help the professionals. When you want perfect pictures on your wedding day, you hire a photographer. When you want to admire your smile, you go to the dentist. The same goes for style. To get advice on the selection of style, you can go to the nearest boutique with your favorite clothing brand and ask for advice from their consultants. You can also write in the online forums on the image and ask the participants to share ideas that you might come up with.

In addition, You can write to me and together we can figure out the best way how to create your personal style. Please, send the request to to know more about my services. And alwasys keep in mind we are not well-dressed unless we smile. Nothing is impossible, be stylish, be you!

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Why Russians love to wear black clothes?

Dear Readers,

Can you estimate the percentage of the black clothes that you have in your wardrobe? I personally love the black color – it is simple, elegant, and formal and goes well with any occasion. Moreover, according to statistics in Russia, it is the favorite color of the majority and today I would like to discover why. Based on the internal sociologist research 80% of Russians love to wear black clothes. The next in popularity is gray, blue and white. In particular, 44% of the inhabitants of Russia gave preference to gray, 43% to blue and 41% to white. With a large margin from the top four in the ranking of favorite colors are brown, beige, green, red, and blue (22-28%). The least popular were pink and yellow (8% and 9% respectively).

So why black is so popular? I believe there are several reasons for this. The key is the history, for many decades, Soviet people have been taught that appearance is not the main thing. Modesty and moderation were considered to be the core values and were seen as a benefactor. Contrary, bright colors were perceived as a sign of immorality.

The other cause of that is the climate. There is literally no sun! The average duration of winter in Russia is 5-6 months and 4 more are heavy rains and slush. So even in urban conditions, dark tones clothes serve as the savers and in the villages, even that does not help.

Another, psychological reason for that – is the fear of being rejected by the collective. The roots of this go back to the past since childhood people were told that it is necessary to be like everyone else. Looking the same was believed to create equality in society. The favorite expression of the majority of parents –“do not be like a white crow”. In cases where a child felt different and refused to fit into the surrounding society, he/she received the punishment, in most cases got beaten with a belt and rarely dragged to a psychologist.

The last, but not least is the depressiveness, as well as Russians, are more likely to be susceptible to negative thoughts. The habit of seeking help from specialists in moments of depression is not that common in the country. Moreover, to fall into depression is considered to be a norm and the attire is usually the only possible way to declare the pain.

In addition, black clothes are the main representations of subcultures. Such as punks, bikers, rockers, goths, emo … The list of black lovers can be continued to immoderation. Black is also considered a symbol of ambiguity, mystery, and uncertainty: “covered in the darkness of mystery” and it is believed to protect from the “bad eye”. That is the reason why it is used by many occult specialists and highly respected in esoteric.

Furthermore, black color has been always rich in symbolism. According to the history in the 18th-century black was the representation of romance and artistry. However, in the 19th century, it was adopted by the Romantics (Byron, Shelley, and Keats) due to its melancholic aura. As well as at this time the transition of the meaning has taken place and black became the color of grief and mourning instead of art. Widows were expected to wear black clothes for at least 4 years, as well as it also became the uniform color of servants and maids. Nowadays black is the obligatory color of Russian funerals and still considered to represent sadness and strictness of the occasion. Contrary, in the East it is a symbol of goodness, purity, and perfection, nobility and experience.

Moreover black is believed to make the body skinnier, due to the ability to absorb the light. Black means the tone, the absence of luminous flux from the object. In the RGB system, it is designated as # 000000. Shades of black are called gray.

With a deep appreciation to Gabrielle “Coco” Chanel, who in 1926 published a picture in American Vogue of a short simple black dress, this “Chanel’s Ford” made black cloth available for a woman of all social classes and occasions. LBD (little black dress) from that time became “sort of uniform for all woman of taste”. This and others designers helped to move the worldwide perception of black from the dark side to the simplicity, elegance, and convenience. Chanel contributed to the shift of the meaning from negative to positive. Today black & white combination considered the choice of high taste and timeless classic.

Different cultures have various beliefs, especially when it comes to colors. In addition, colors are believed to be positively correlated with the emotional aspects of humans. For modern man, black that has traditionally been considered as the color of mourning – the base and the lifesaver of the wardrobe today. It can be combined together with any color. My favorite combinations are white and yellow!

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West Coast vs. East Coast?

Dear Readers,

Continuing the topic of dream cities, today I would like to talk about one of the worldwide most desired dream city known as the place of angels – Los Angeles. I will compare it to the New York City that I have been discussing in my previous post. However, I will add new dimensions to it and compare 2 cities of the same country that seem to be not only geographically but also mentality wise extremely different and division between East and West Coasts is truly incredible. This cold war between the two parts of the same country has been going for a long time.

The main intention of my post is to give you the hints and answer the question: where life is better in the noisy New York or sunny Los Angeles? NY and LA are the two most known cities of the United States. West Coast (California state) is represented by Los Angeles. When you think about it the first thing that comes to your mind is Hollywood, celebrities, warm weather, great views. East Coast – busy NY, with snowy cold winters, modern architecture and best shopping ever! The diversity of cultures and people with radically different values, norms, and living styles are combined together here in both of them.

Although every New Yorker in a polite conversation will say that he dreams one day to move to LA. He/she appreciates and believes in better opportunities in New York. However, LA is not just a megalopolis, but a rather combined name of a dozen small towns, regions and surrounding neighborhoods. Surviving in a place like this without personal transport is almost impossible. Due to that nearly each of the four millions of locals having a car and that is why you cannot avoid traffic issues. In New York, the situation is different. Only taxi drivers and residents of neighboring New Jersey have cars. The main urban transport is the metro. So only those, who know how to navigate the map of the subway and are able to quickly adapt and find an alternative route during repair of stations can survive. The metro is open 24 hours a day and can take you to the most distant suburbs.

Lifestyle is very different in these two cities. LA inhabitants do not like haste and appreciate natural products. Here everyone knows about detox, cold-pressed juices and the benefits of goji berries. People love to spend time in the fresh air and prefer casual style to business. New massage centers, yoga & meditation studios regularly appear in the city, they specialize in aromatherapy and healing with crystals. Moreover, it is not the last cry for the help of a banker driven by the work, but more a part of the urban subculture. Golden tan, leggings, and sneakers are the main attributes of the daytime wardrobe of an LA resident.

In NY, things are different. If we recall the neurotic character of Woody Allen, a typical New Yorker, then everything will become clear. The city lives in an eternal rush, a new cup of coffee begins, when the previous one is not finished yet. The feeling that the next meeting will save the fate of humanity from imminent death is with you the whole day. This way of life is fully reflected in the appearance of the city people. The main characteristics of a genuine New Yorker are a pale skin and a noticeable emaciated face from the constant overwork.

However, the glory of Hollywood does not give much rest either, which is why young people from all over the world come to this city in hopes of success. As a result, LA gained the fame of a city where few people have full-time jobs. Here people rather are plying between successful projects and waiting for the only chance to get to the world of Olympus film industry. Although according to UCLA research (University of California, Los Angeles), only 3% of the population of Los Angeles work in the cinema industry. Contrary in NY the situation is different. When you have a high-paying job, your future becomes clear and understandable, but this is not enough. You still need to prove that you are doing something worthwhile. New Yorkers are not surprised by the formation of Ivy League University and work in an advanced international company.

Weather. Don’t even try to blame the weather in LA since it will not work. Of course, the myth of “300 days of sunshine a year” cannot be applied to the entire district of Los Angeles. But this does not change the fact that it is very comfortable to live here all year round. Some criticize the lack of seasons. However, it is not quite so. Many trees, as in 4 season’s climates shed their red and yellow leaves in the fall. Magnolias and cherry blossoms bloom, however, in February, not in spring. I myself have long defended the fact that it is better to live in a place where there are all four seasons. However, in the end, resigned and acknowledged that the winter is still better to watch during the holidays.

In New York, there is a real snowy winter. The seasons change each other in the usual way. Late spring and early autumn – the best time of year to travel to New York. There is no strong summer heat, and no need to hide from the dank winter wind. People say about the weather in those two cities the following: “When in New York it is forty degrees, in Los Angeles it is twenty-two. When New York is below zero, LA is still twenty-two. ”
It is also believed that while New York is rising, Los Angeles is growing in breadth. In LA, people have to spend more and more hours in cars, and in New York, they are increasingly paying for small rooms. In New York, you become part of the urban ecosystem, where concrete structures seamlessly intertwine with high-tech parks and public gardens. The High Line Park is my favorite example of a modern city park. It was built on an abandoned overhead metro line, giving a new life to the whole neighborhood of New York.

Los Angeles is different. The city sprawls in hilly terrain between the ocean and the mountains. LA is in a zone of high seismic activity. Earthquakes occur about two hundred times a year. For these reasons, mayors seriously restrict new constructions. It is forbidden to build high-rise buildings in most parts of the city. As well as building a new house in the hills can be a big problem. As a result, the city adapts to the surrounding nature but does not change it. Reserves are moving into settlements, parks – into residential areas and different parts of the city are connected by the concrete net of freeways.

In order to understand whether LA or NY is a better place for you, I would suggest staying in each for a week at least. The coin has two sides and it is up to you to decide. Shoot for the stars, open your limits, discover yourself!

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Better life: New York or London?

Dear Readers,

For me, travel is the lifestyle and I enjoy the change of the environment, climates, people and the feeling of freedom and openness that comes with it. Moreover, the ordinary curiosity of my friends and colleagues that is usually followed by the questions like what is your favorite city, where is it better to live, which city is the world’s capital today and so on? This gave me the idea for this post and I would like to share my personal experience and perception with you.

New York versus London – the world’s famous cities and fashion capitals will be our focus of attention for today and we will try to figure out what is the best hot dog or donut, coffee or tea, yellow taxi or black cab? The answers to this questions depend on numerous factors and personal preferences let’s look at some pros and cons.

Climate: although London and New York fall in the same temperature latitudes, the environment conditions differ dramatically. London has a more oceanic climate that is largely influenced by the warm Gulf Stream. Therefore, the summers in London are cool; winters are mild and dark with the heavy rainfall. Snowfalls are something atypical for the British capital. Although the capital of Great Britain is known for its rainy weather, in fact, most of the precipitation falls precisely in the American metropolis. In New York, the climate is British Manhattan Continental. The summers are much longer and hotter, the weather is much sunnier than in London, and the winters are very cold and often snowing. In most of the year, the climate in New York apparently surpasses that in London, and this is an indisputable fact.

Architecture: it is difficult and I believe impossible to determine which of the two giants is superior to the other in relation to its architecture. London is definitely one of the most beautiful cities in the world. Here you can see such architectural masterpieces as Buckingham Palace, Big Ben, Tower Bridge, and Westminster Abbey. In the center of London, a modern financial center with skyscrapers that represent the financial heart of the city can be found. I believe, London outshines New York in historical beauty and sophistication, but on the other hand, New York is a true canyon of huge skyscrapers that can make a person flinch with delight. I can say with the confidence, that architecture of the Big Apple is more magnificent and impressive. Therefore, there is no winner in this category.

Parks: one of the most famous and beautiful city parks in the world is Central Park and it is in New York. This is literally an oasis of fresh greenery in this big and effervescent metropolis. However, one of the cities that New York can compete with in this respect is certainly the British capital. It is hard to imagine a greener city of the same magnitude than London. There are many large parks, and some – like for example, Richmond Park and Bashi are more than Central Park itself! London looks as if not the parks are the part of the city, but the city is the part of the sequence of parks.

Security: in recent years, London has really turned into a new New York. Until the 1990s, the Big Apple was a much more dangerous place than London, the economic center of the British capital, but today London has outstripped it significantly. In the 90 years, New York made a big metamorphosis in terms of crime, and now it is much calmer and safer. Although both giants are the potentially great interest of the terrorists’ attacks. London, in fact, is more dangerous than NY. Indeed, in both cities there are places that are recommended to be avoided, however, it turns out that there are more of them in London.

Economy: in the 20th century, New York was much stronger than London. Since the beginning of the new millennium, everything began to change at the breakneck speed. London increasingly started to take advantage of that and today many of the British capital indicators are higher in comparison to those in New York. London enjoys more interest from young immigrants because the European Union creates favorable conditions for them. On the other hand, NY has tightened immigration policies in connection with security measures. London gradually began to catch up with the NY and today it is the largest financial center in the world.

Fashion & shopping: NY and London are both worlds’ fashion capitals. However, I would rather say that NY is the undisputed favorite when it comes to the fashion. Even for such cities as Paris and Milan, it is difficult (even impossible) to compare with the Big Apple. Fifth Avenue in Manhattan is considered the best shopping place in the world. Fashion Week in New York is considered the most important fashion event of the year. Nor can London be underestimated, which is one of the world leaders, but still the British capital is much inferior to New York in this respect.

Celebrities: New York still surpasses London in terms of celebrities. In fact, at some point in their lives, almost all celebrities lived in the American metropolises. This city attracts even those whose work is not specifically related to the city. In the circles of actors and musicians, there is a mass opinion that New York City is an undeniable inspiration.

Culture: for some, it may be a surprise, but a city that is superior in terms of its culture is certainly New York. Many people may ask themselves why, and the answer is very simple – because it is New York the place and origin of the modern Western culture as we know it today. This city is a symbol of modernism, progressivism, and globalization. New York – is a true example for everyone, including London, of cosmopolitanism and the real representation of all races, nationalities and world’s religions combined coexistence.

Nightlife &Entertainment: in general, the British capital London is considered to exceed NY in terms of entertainment opportunities. The explanation for that to a certain extent is that London is a more popular tourist destination and in addition to its millions of residents, it also serves tens of millions of tourists. On the other hand, New York is a working city. There, people have less free time and, consequently, less opportunity for social contacts. It turns out that London is much easier to find a suitable institution in accordance with the taste of man. As to the nightlife London and New York, both offer an enormous amount and diversity at any time of the day. When the sun sets, megacities turn into a concentration of nightlife. What is the difference between them? It’s pretty simple – New York is like Moscow is a city that never sleeps! Bars, restaurants and even some shops here remain open past midnight, while London’s bars and restaurants close around 23.00 (11 PM) throughout the week.

Perspectives: which of the two cities will be the world leader in the future is a question that is difficult to answer. Today, the mass opinion is that London will take the lead and New York with reluctance, but will have to cede its leadership. It already feels that London has begun to outrun New York a bit, but the differences are still insignificant. Big Apple and the British capital are still very close in strength and power. However, for many people around the world, London is already the leader, and it is confirmed by the statistics figures. Moreover, in order to be the best the British capital needs to complete daily and if it weakens its position it will struggle to reach leadership, because when the opponent is as giant and strong like New York, there is no room for mistakes.

To choose where to live or where to go is the matter of your personal taste, goals, and preferences. However, both NY and London should be on the list of the most desired and loved destinations. London is indeed the closest and therefore favorite destination to the European inhabitants and NY is still the world that is highly desired to be discovered and dreamed to live in! Dream big, travel the world and enjoy every moment of precious life!

Thanks for reading me

Fashion shows – the progress of style or just an art performance?

Dear Readers,

The Haute Couture Shows and designers presentations have recently finalized the new fashion trends and waves of the upcoming Spring 2019. However, you might have questioned yourself what this Fashion Shows for and why are they so important and most of the times strange?

For instance, last season new Gucci collection has been demonstrated by models, which carried an identical copy of their own heads in their hands. Moreover, this year, the most remarkable was a show where models demonstrated the clothes with 3 breasts and it was a part of Milan Fashion Week. London and Paris fashion shows weeks were also odd starting from the places of presentations and ending by unusual appearance of models and their attire.

Due to the competitive environment among designers, everyone is trying to be original and creative and sometimes overdoing it. For example, Calvin Klein show this season looked like he gathered all the items from his collections at once and distributed the clothes among the models. This “cabbage” look was also recommended as the office wear. So it is, in fact, a very good logical question – why do designers show on the catwalk ridiculous and/or insane collections that no one will ever wear? As well as those events seem to be organized for a “chosen” people nowadays. It was impossible for me to get any tickets for the Paris Fashion Week, although we contacted the official representatives and no one even replied with courtesy.
So the first thing that should be understood is simply why do we need the fashion shows? Well, it is important to read between the lines and realize that any show is not just a demonstration of clothes from the new collection. The message that fashion-designers want to convey to the viewers is a certain idea. They can choose any topic from the past, present and/or the future. For instance, they can show the contradiction between femininity visions of the 50s in comparison to the punk image. By thinking out-of-the-box designers convey the thoughts through art and implement it in their performances. I believe it is a holistic approach that makes the show an art. Like detailed scenario describing the music under which the models walk, the place itself and overall stylization and decoration. We can measure the achievement of the goal by the degree the designer managers to transfer the viewer to another world/reality and emotionally affect him/her.

Moreover, it is a known fact that in order to sell at a higher price, there should be a story, the image, and emotions behind that item. So that is why some shows do in fact look really weird. Epatage as a new trend – is the main driver of the original fashion designers. Newcomers are bold and brave and are not afraid to experiment with new technologies and/or ideas. For example, Vivienne Westwood, Alexander McQueen, Demna Gvasalia, Raf Simons and many other designers and brands continue to create something special and new. Innovative things always look strange and therefore, for most people, such designs look too radical.

However, if we go back to the history, my favorite Coco Chanel (which today perceived by the majority as a classic representative of fashion), was originally also considered a scandalous fashion designer. She offered to wear fashionable clothes made from jersey. However, at that time jersey fabric was mainly worn by the poor. So, when a designer on the catwalk shows his/her idea outrageously – the new fashion trend is usually born.

For example, Andre Kurezh in the 60s showed a space collection on the podium (which was completely new and strange at that time). As a result, this trend became fashionable instantly. However, nowadays almost always after the show on the catwalks; the trend begins to reproduce in a more wearable version so-called – the mass-market of the brand (prêt-a-porter). For example, a model wrapped in the white fluff from head to toe in the usual mass market shop will be represented as a white top with a small trim in the form of white feathers along the edge.

In conclusion, I will say that the collection is a work of art and the clothing is the way to materialize it. Earlier, drawings and later paintings were simply a way of conveying information, and only, later on, became the subject of admiration. These pieces of art produced by designers are usually bought by museums and/or art connoisseurs for a great amount of money! However, the majority of the designed models have democratic lines that are more wearable and better understood by the ordinary people thanks to whom money is made for creativity. Be happy, be original, be art!

Thanks for reading me