Fashion Week kicked off last night with a fabulous fete – celebrating the new INC International Concepts launching Spring 2016 with Instagram sensations, Murad and Nataly Osmann. The couple is well known for their “Follow Me To” photo series. You know…the images of a beautiful woman reaching her arm out guiding you to the most remote and exotic locales?!
Last night was no exception, as we all gathered atop One World Observatory – admiring breathe taking views and large scale photo installations of the pair’s product vignettes – featuring INC men’s and women’s Spring collections. Guests included Julia Restoin Roitfeld and Chloe Norgaard just to mention a few. I even got the scoop on how to re-create the couple’s signature pose in the special #FOLLOWING photobooth.
After chatting with the couple myself I was utterly charmed, and to be honest, ready for adventure. Let’s begin with fashion week. Come #followme 😉